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YouTube Celebrates Growth Since Being Acquired by Google

youtube1billionviews.pngToday marks three years since Google acquired YouTube, which has changed its logo today to reflect its growth since that time. When it was acquired, YouTube was getting 100 million views per day, according to CNET, but it has seen an impressive growth in traffic in the past three years, now getting 1 billion views per day.

In his post, YouTube CEO Chad Hurley affirmed YouTube’s commitments:

  • “Speed matters: Videos should load and play back quickly.
  • Clip culture is here to stay: Short clips are voraciously consumed and perfect for watching a wide variety of content.
  • Open platforms open up possibility: Content creation isn’t our business; it’s yours. We wanted to create a place where anyone with a video camera, a computer, and an Internet connection could share their life, art, and voice with the world, and in many cases make a living from doing so.”

Hurley also stated that YouTube will continue to improve its video quality as bandwidth becomes cheaper and more available and will bring more shows and films to the site.

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