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Google Introduces Social Search

Google has released an experimental new search feature called Social Search. Enabling Social Search will place already-indexed public content from your extended social circle at the bottom of your search results. This allows you to see your friends’ content, as well as their friends’ content, even if it would normally not appear on the first page of search results, as they results are likely very relevant to you personally.

Google knows who your friends are by looking at the social networking accounts that you have added on your Google profile, the feeds you are subscribed to in Google Reader and your Gmail contacts. Google then expands your social circle by including the friends of your friends as part of your extended circle.

A Google account is required to use the feature, which can be enabled from Google Labs.

Google has made two videos to explain the feature:

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