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Categories: Launches New URL Shortener has launched a new URL shortener, This new service is identical to’s service, but it generates URLs that are two characters shorter. When a URL is shortened with either or it is automatically shortened by the other service and the domain names are interchangeable. That is, is the same as

URL shorteners are most popular on Twitter, where the imposed 140 character limit almost requires the use of a URL shortener not to go over the limit. While a URL is short enough for most circumstances, there are rare cases when only one or two extra characters are required to get out a full message within the limit. While quickly became the most popular URL shortener when Twitter designated it as the official URL shortener for its service, it has been lagging behind services such as and in the competition for the shortest URLs. With this new service, could potentially be matched by other URL shorteners, but it cannot be beaten because the shortest domain names are three letters long, there are no two or one letter domain names.

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